Customer Marketing Preference Center

The Results

Pickaxe created a reporting framework that provided three levels of insights:

• A national view across the entire portfolio of sites and stations, with anomaly detection, performance insights and alerts, and powerful query tools.
• A station level view, with all of the above filtered to only include the stations data plus benchmark comparisons (by DMA size).
• A customized view for each of their thousands of advertiser.

Advertiser Portal

When advertisers login, they only see their campaigns and media performance across all the sites on which they advertised.  Alerts are provided for assets that are particularly strong performers. An integration with GAM and the order management system allows for the publisher to have advertisers granted access when their campaigns flight (and for access to be removed automatically at the appropriate cadence after campaign close reporting).

Station Views

Station managers can view all of the campaigns trafficked across their sites

National View

The Publisher’s national Sales and Account teams can leverage Pickaxe to view Order Management Data, Site Analytics, and Campaign Performance across the entire portfolio of sites and stations, with anomaly detection, performance insights and alerts, and powerful query tools.  They get alerts if their clients’ ads are trafficking too often in the overnight hours, if Acquisition Campaigns are generated appropriate click-thru and Awareness campaigns are meeting CPM and Impression goals.

Pickaxe Connectors Used

Pickaxe connections to GAM, BigQuery, and Google Analytics.